In his new role, Santamaría will lead the company’s Fiction division, which is also being strengthened with the creation of Cut One, a new label that will support an ambitious expansion strategy and help consolidate Boomerang TV’s positioning across all areas of Fiction.
Rafael Taboada will head Cut One, a subsidiary focused on expanding and diversifying the company’s Fiction content strategy.
As part of the Mediawan group, Boomerang TV further reinforces its position as one of the most comprehensive and creative production companies in the Spanish audiovisual sector.
(Madrid, 8 de septiembre de 2025)
Boomerang TV strengthens its scripted strategy with the appointment of Luis Santamaría as Managing Director of the Fiction Division. In his new role, Santamaría will report to Jaime Ondarza, CEO of Boomerang TV. The Mediawan group company thus recognizes the executive’s achievements, having successfully led the Fiction division over the past two years and driven numerous productions that have become industry benchmarks. His appointment represents a strategic step to boost the company’s growth and tackle new challenges in an increasingly competitive audiovisual landscape.
Among the most recent titles produced under Santamaría’s leadership are Perdiendo el juicio, which has just won the Vitoria Festival Award, and Entre tierras, the most-watched series in Spain in 2024, which has just completed filming its second season. Upcoming releases also include La Suerte, a Disney+ series directed by Paco Plaza and Pablo Guerrero, set to premiere in the official section of the San Sebastián International Film Festival.
Global Strategy
Boomerang TV’s Fiction division is also being strengthened with the creation of Cut One, a new label that responds to an ambitious expansion strategy aimed at consolidating Boomerang TV’s positioning across all scripted genres and establishing it as one of the most comprehensive and competitive production companies in the Spanish audiovisual sector. In line with this strategy, Boomerang TV is currently working on major film projects at various stages of production.
Cut One will be led by Rafael Taboada. With extensive experience as an executive producer at Movistar+ and Amazon MGM Studios, he joins Boomerang TV to strengthen a team of highly experienced executives who have become a benchmark in the Spanish audiovisual industry. Through Cut One, Taboada will help diversify content offerings and expand the company’s reach to new audiences and platforms.
Boomerang TV thus reinforces its role within Mediawan, Europe’s leading independent studio, recognized for its talent-driven DNA and creative ecosystem that fosters both artistic excellence and commercial success.
Luis Santamaría stated: “It is an honor to take on the role of Managing Director of Fiction at Boomerang TV at a time of transformation and growth. My goal is to continue driving creativity, quality, and the international reach of our productions, while maintaining our essence and opening new development paths through film projects and initiatives such as Cut One.”
For his part, Jaime Ondarza, CEO of Boomerang TV, emphasized: “The appointment of Luis Santamaría is a decisive step in strengthening Boomerang TV’s leadership. His experience and strategic vision will be key to addressing industry challenges and consolidating our growth. The creation of Cut One, under Rafael Taboada’s leadership, further reinforces our commitment to innovation and content diversification.”
Finally, Rafael Taboada stated that Cut One’s objective is to “explore new formats and narratives that complement Boomerang TV’s offering as a leading production company in Spain. We aim to be a creative lab that allows us to diversify content, innovate, and connect with new audiences through fresh and distinctive proposals.”