The Vitoria FesTVal (Vitoria-Gasteiz Television Festival) is celebrating its 15th edition this year. The event will take place between September 4 and 9 and will showcase the main premieres from television networks and platforms for the new season, featuring the leading figures of the industry.
Boomerang TV will bring two of its productions to this 15th edition of FesTVal: "Entre tierras", an Atresmedia fiction set to premiere soon, and "Salón de te La Moderna", the new daily series for RTVE’s afternoon slot.
"Entre tierras" is an emotional drama set in 1960s Spain, where an anonymous heroine is willing to give up her own dreams and ambitions, sacrificing herself for her family. The series, consisting of 10 episodes of 50 minutes each, was filmed in various locations across Castilla-La Mancha and Almería.
Megan Montaner leads the cast of "Entre tierras". Unax Ugalde also stars, alongside Juanjo Puigcorbé, Carlos Serrano, Begoña Maestre, Llorenç González, Inma Cuevas, Belén Écija, Magdalena Tejado, Mateo Medina, Clara Garrido, Martín Abelló Sevillano, Inma Pérez-Quirós, Gonzalo Kindelán, and Malena Gutiérrez, among others.
"Entre tierras" is a production by Atresmedia TV in collaboration with Boomerang TV. Montse García and Luis Santamaría serve as executive producers for this Series Atresmedia title, with Lucía Alonso-Allende as co-executive producer. The series is directed by Humberto Miró, Pablo Guerrero, and María Togores.
About "Entre tierras"
María (Megan Montaner), an Andalusian woman who has cared for her family since her father’s death, decides to sacrifice herself for them and agrees to marry a landowner from La Mancha who arrives in her village looking for a wife, ensuring her mother and siblings’ future wellbeing.
She leaves behind her land, her family, and the promise of love—her boyfriend, who emigrated to Germany and was supposed to return to marry her but has been absent for years. Over thirty and having lost hope, María does not know that the wedding is, in fact, by proxy, and that she is actually marrying Manuel (Unax Ugalde), the landowner’s nephew, who is unaware of his uncle Ramón’s (Juanjo Puigcorbé) deception.
In La Mancha, she faces a harsh new reality, initial rejection from farmworkers, and above all, Manuel, an emotionally troubled husband. Before their marriage is consummated, José (Carlos Serrano), her emigrant boyfriend, reappears, ready to do anything.
The other production premiering at FesTVal is "Salón de te La Moderna", a new daily series from RTVE in collaboration with Boomerang TV for La 1’s afternoon schedule. Helena Ezquerro, Stéphanie Magnin, and Almagro San Miguel lead a story that also features Miryam Gallego, José Luis García-Pérez, Teresa Hurtado de Ory, Sara Rivero, and Berta Galo. Llorenç González, Berta Castañé, and Bárbara Mestanza complete a large ensemble cast portraying the staff and customers of an elegant tea room near Madrid’s Puerta del Sol in the 1930s.
The series is being filmed in historic locations in old Madrid and in over 2,500 m² of sets recreating the tea room, a grand shopping gallery, and the characters’ homes in a traditional courtyard building.
"Salón de te La Moderna" has a strong creative and technical team led by experienced professionals. Luis Santamaría and Humberto Miró oversee production, while direction is handled by Liliana Bocanegra, Isaac Cantero, Pedro Martínez, and David Montoya. The writing team, coordinated by Carlos Martín Eguía and Joaquín Santamaría, includes Miquel Peidró, José Antonio López (Kata), Remedios Crespo, Ignasi Rubio, Juan Manuel Beiro, Ángela Armero, Neus Peidró, Sergio Barrejón, and José Ángel Domínguez.
About "Salón de te La Moderna"
Madrid, 1930. Matilde (Helena Ezquerro), a young woman from a humble family, arrives at the elegant "Salón de te La Moderna" seeking work. Before entering, she meets Íñigo (Almagro San Miguel), her teenage love, whom she has not seen in eight years since tragedy interrupted their relationship. Íñigo is now well-positioned, working as the right-hand man of Don Jaime (José Luis García-Pérez), one of the city’s most powerful businessmen. Their love reignites, but Carla (Stéphanie Magnin), Don Jaime’s wife and Íñigo’s former lover, is determined to prevent it.
The series is based on Tea Rooms, a 1934 novel by Luisa Carnés, inspired by her own experiences working as a waitress in a Madrid pastry shop. It offers a portrait of working women’s lives in the era, set against the backdrop of a rapidly changing society full of contrasts between glamour and hardship.
At the tea room, the contradictions of life are revealed: the elegance of the establishment and its clientele contrasts sharply with the reality of the women who work there. "Salón de te La Moderna" tells the story of resilient women determined to change their destiny, capable of suffering, loving, laughing, and being moved by life.