In a context where the fight for equality in sport continues, the Nike and Sprinter campaign was born with the aim of becoming the voice of women’s football.
Chanting a song at the top of one’s lungs is one of the most powerful experiences in a football stadium. However, traditional chants are designed for very low vocal ranges, a tone that is comfortable for male vocal cords but forces women to strain their voices when they join in.
But times are changing, and today women’s football is generating unprecedented excitement and interest. That is why, ahead of the Spanish Women’s National Team’s debut at the European Championship in England, Nike and sports retailer Sprinter have joined forces to launch “The Chant of Women’s Football,” a unique anthem created so that all female fans can finally cheer for their team at full voice. The national team represents not only a country, but a shift in social paradigm.
The Nike and Sprinter campaign, produced by Boomerang TV, aims to place women’s football at the center of public discussion and continue pushing toward full equality in this new era of sport.
Miriam Rodríguez, a passionate football fan and supporter of the national team, is the performer and co-writer of this new catchy anthem. She rose to fame after participating in Operación Triunfo 2017, where she stood out as a songwriter and has since become one of the leading female voices in Spanish music. She has since sold out concerts and appeared on shows such as “La Voz” and “El Regreso.”
The song also features production by Luca Germini and includes four additional vocalists alongside Miriam to cover the full female vocal range: soprano Julia Nakamatsu, mezzo-soprano Vicky Oliveros, and contraltos Sheila Orro and Natalia Cerro.
The new anthem is available on Spotify and other platforms, with the goal of making this inclusive and feminist chant part of women’s football history, giving women the voice and presence they deserve in the sport.