‘La Voz Kids’ has established itself as the most-watched talent show on television, achieving a 20% audience share and 2.2 million viewers on Antena 3 in its second season. Hosted by Eva González, the production of the new season of ‘La Voz Kids’ begins with a renewed coaching panel as its main novelty. Aitana and Sebastián Yatra become coaches for the first time, joining David Bisbal and Pablo López, who have participated in previous editions of the format. Produced by Boomerang TV, ‘La Voz’ is one of the major music formats worldwide.

‘La Voz Kids’ will return to Antena 3 stronger than ever. The channel is already preparing the next season of the internationally successful talent show. Hosted by Eva González, ‘La Voz Kids’ begins preparations for its third season on Antena 3 after having established itself as a ratings success and currently being the most-watched talent show on television.

Aitana, David Bisbal, Pablo López, and Sebastián Yatra will be the coaches for this major season of ‘La Voz Kids,’ promising more emotion, more spectacle, and even more talent. Four outstanding artists from the national and international music scene, all of them chart leaders, will be responsible for turning their chairs in the studio.

All of them are already familiar with the format; however, it will be the first time for Aitana and Sebastián Yatra as coaches after previously serving as advisors in earlier editions. David Bisbal continues in this version of the talent show, joined by Pablo López after his participation in previous adult seasons of ‘La Voz’.

‘La Voz Kids’ can also be enjoyed outside Spain through Antena 3 Internacional and ATRESplayer PREMIUM Internacional.

‘La Voz Kids’, the most-watched talent show on television

Produced by Boomerang TV, ‘La Voz Kids’ is currently the leading talent show, topping Friday night ratings and achieving outstanding audience figures in each episode. This season, the program maintains a strong 20% share with an average of 2,164,000 viewers.

The format continues to perform strongly, leading Friday nights with a 6-point advantage over its nearest competitor. It also achieves excellent results among children (22.7%) and young audiences (24.5%).

By region, ‘La Voz Kids’ has recorded strong results in Valencia (25.4%), Murcia (23.3%), Andalusia (22.4%), the Balearic Islands (21.2%), Aragon (20.7%), Castilla y León (20%), and Madrid (19.3%).

Aitana

Aitana’s track record is impressive to review. In just three years she has gone from anonymity to stardom, becoming one of the most internationally promising artists in the Latin music world. In countries such as Mexico and the United States, her popularity continues to grow, and she has already earned Platinum and Gold certifications there (US) through the RIAA, the official organization that validates these awards. In total, she has accumulated 20 platinum records and 13 gold records since the start of her musical career in 2018—an unprecedented achievement for a new Spanish artist in such a short time.

Recent collaborations with major artists such as Cali y el Dandee (“+”), Reik (“Enemigos”), Katy Perry (“Resilient”), Morat (“Más de lo que aposté”), Sebastián Yatra (“Corazón sin vida”), and David Bisbal (“Si tú la quieres”) strongly confirm the upward trajectory of her career. Her collaboration with Marmi—where she acted as executive producer on “Tu foto del DNI”—demonstrates her clear influence and creative vision. That collaboration, with an artist of a previously smaller profile, entered directly into the Top Viral charts in Spain and worldwide, as well as the Top 5 in Spain.

A regular presence on the red carpets of the most prestigious national and international awards (often as a winner), this year she adds nominations at the Latin Grammy Awards for “Best Pop Vocal Album,” MTV Awards for “Best Spanish Artist,” and Los 40 Music Awards for “Best Artist,” “Best Song” (+), “Best Video” (Enemigos), and “Best Song” (collaboration with David Bisbal in Si tú la quieres). These recognitions reinforce her trajectory once again in 2020.

Aitana’s connection with the millennial audience is very strong. She is an ambassador for brands such as Inditex, Yves Saint Laurent, Puma, and Multiópticas. Major international companies like Rimmel London, Coca-Cola, and Citroën have also trusted her for campaigns. She is the Spanish female artist with the highest number of followers and engagement on social media.

Regarding her music, continuous number-one hits on charts and record-breaking streaming and views in Spain support the unprecedented success of her musical project. Not only in the digital world, she was also the best-selling female artist in Spain during the previous year with her releases Trailer and Spoiler.

With her latest album 11 Razones, she once again broke records upon release, placing 9 tracks in Spain’s Top 50, 11 in the Top 60, reaching No. 4 in Spotify’s global album chart, and hitting No. 1 in album sales in Spain for three weeks. Eleven weeks after release, she received 14 official certifications, including multiple Platinum and Gold records across Spain and Latin America.

It is worth remembering that Aitana has developed this artistic explosion on stage through an intense touring schedule. The “Play Tour” brought 120,000 spectators to what was one of the most media-driven live shows of 2019, confirming her status as a new pop icon in Spain and paving the way for her upcoming “11 Razones Tour.”

David Bisbal

Winner of 3 Latin Grammys, 3 Billboard Latin Awards, 3 World Music Awards, and 2 Premios Ondas, among more than 80 national and international awards, David Bisbal is recognized on both sides of the Atlantic for a nearly 20-year career in which he has achieved 11 Diamond Records for album sales and sold more than 5 million tickets across over 1,000 concerts worldwide, including his most recent shows in 2020 with his “Intimate Tour.”

David Bisbal has performed in iconic venues such as the Royal Albert Hall, London’s O2 Arena, New York’s Carnegie Hall, Barclays Center, Teatro Real in Madrid, and the Olympia in Paris, and has collaborated with artists of the stature of Alejandro Sanz, Miley Cyrus, Rocío Jurado, Rihanna, Alejandro Fernández, Marco Antonio Solís, Sebastián Yatra, Juan Luis Guerra, Luis Fonsi, Raphael, Juan Gabriel, Plácido Domingo, TINI, and more recently Aitana and US country star Carrie Underwood.

He is an artist who has accumulated more than 3.5 billion streams across all his songs, including recent hits such as “A partir de hoy” with Sebastián Yatra, “Perdón” with Greeicy, “Bésame” with Juan Magán, “Abriré la puerta” with Alejandro Fernández, and “Si tú la quieres” with Aitana, which has already reached 80 million views, as well as “Tears of Gold” (feat. Carrie Underwood).

With more than 2 million subscribers on his YouTube channel, he has surpassed 1.2 billion video views. In addition, David Bisbal is one of the Spanish artists with the most fans and followers on social media, reaching 20 million followers.

He also stands out for his strong social and humanitarian work at national and international level. In 2017 he was named UNICEF Spain Ambassador for the world.

His latest album, “En tus planes,” has already achieved triple platinum status in Spain and several Latin American countries and debuted at number one on the Spanish sales charts, where it remained for four consecutive weeks. He has recently received the 2021 Odeón Award for Best Pop Album for “En tus planes.”

Recently, he released his new single “Vuelve, vuelve,” his first collaboration with Mexican artist Danna Paola, bringing together two of the most important talents in the global music scene.

His world tour “En tus planes” will travel across Spain in 2021, as well as several European, Latin American countries, and the USA. David Bisbal’s concerts are known for being full of energy from start to finish, with an unstoppable performance style that keeps the audience singing and dancing throughout the show, supported by a modern and highly visual production and a setlist full of number-one hits.

Pablo López

Pablo López began his career in 2013 with the release of his first album, Once historias y un piano. However, his musical journey goes back much further, to when he was just five years old and started his relationship with music through a toy keyboard. He has multiple platinum records and has sold thousands of tickets to his concerts, but his music goes far beyond those headlines. He was part of a band, played in hotels and orchestras, and even took part in a television talent show in search of his dream of making his own music.

A clear example of resilience, he kept pushing forward until he signed his first record deal and began a long three-year journey that started with a live music night in Madrid on 20/03/2013 at Sala Shoko and took him across Spain, performing his live show on more than 157 occasions. These were the shows that helped him build a loyal fan base that continues to follow him today after releasing three more albums.

With the release of El mundo y los amantes inocentes in 2015, his presence in the Spanish-speaking music scene was confirmed as lasting and solid. During this time, he delivered songs that became hits such as “El Mundo” and “Tu enemigo,” the latter in collaboration with Juanes.

In 2017 he released Camino, fuego y libertad. This album showed the artistic maturity he had developed over the years, with Pablo López taking part in the production of all his work. It marked a personal and artistic evolution, reflected in new layers of meaning in his music. With the Tour Santa Libertad, he performed 90 concerts, creating a carefully designed stage experience and a repertoire defined by harmony and beauty.

In 2019, another milestone arrived with the Gira 360º López, un piano y una voz. He performed in major venues such as Palacio de Vistalegre, La Maestranza, and Fuente de San Luis with a never-before-seen format in Spain: a central stage, five sets with different pianos, keyboards, and an electric guitar. Each night was a different show, a new repertoire, and another mark on his piano.

In 2020, during an unprecedented global situation where the freedom he had sung about seemed to disappear overnight, he launched another tour—López, piano y voz—with 30 performances that proved music remained essential both for him and his audience, who experienced those shows as a form of emotional relief during difficult times.

UNIKORNIO – Once millones de versos después de ti, released on December 18, 2020, is a new masterpiece from the artist, conceived as a cinematic storytelling project featuring 10 songs written and produced by Pablo López himself, including “MAMANO,” “Mariposa,” and “KLPSO.” The album represents evolution and a journey toward a light that was always present, with fire as a connecting thread between past and future.

He is currently touring with the Mayday & Stay Tour, his most visually ambitious show to date, a critical and commercial success that continues to generate attention.

Sebastián Yatra

The award-winning Colombian composer and singer Sebastián Yatra is currently at the top of global music charts with his singles, which transcend genres and have confirmed a remarkable career in which he has accumulated more than 16.5 billion streams and over 26 million monthly listeners on Spotify, also placing himself in the Top 100 most-streamed artists worldwide on the platform.

The versatile Medellín-born artist has received numerous industry recognitions, including a Grammy nomination, 8 Latin Grammy nominations, 4 Latin American Music Awards, 4 Latin Billboard Award nominations, 3 Premio Lo Nuestro awards, 3 MTV EMAs, 4 ASCAP Latin Awards (as a composer), and 3 Kids’ Choice Awards.

Charismatic and creative, his most recent single—“Pareja del Año,” released with Myke Towers—debuted as the #1 video worldwide on YouTube and ranks #4 on YouTube’s Global Top Music chart, with more than 94 million views.

Yatra continues to reinforce his leadership in Latin pop music, also achieving a Top 10 position on Spotify’s Global Top 200 chart, reaching #9, while simultaneously entering the Top 4 in 17 countries and leading major playlists such as “Today’s Top Hits,” “Global Viral 50,” “Viva Latino!,” and other Spanish-language hits playlists across Spain, Mexico, Colombia, and more. The song also performed strongly across platforms such as Apple Music (#1 in 9 countries), Shazam (#1 in 7 countries), and Deezer (#1 in 7 countries), and became a major TikTok trend with over 126.7 million views.

In Billboard charts, it entered the Top 10 Global (excluding US), reaching #9 and becoming the highest-ranked Latin song in that chart. It was also voted in Billboard’s fan survey as “Favorite Latin Collaboration,” where Sebastián Yatra and Myke Towers won by a wide margin.

This success follows earlier hits such as “Chica Ideal” with Guaynaa, which has surpassed 850 million global streams and achieved multi-platinum certifications across multiple countries, including double platinum in the United States and Spain, diamond in Mexico, and numerous platinum and gold awards across Latin America. A remix featuring will.i.am further boosted its success, reaching #1 on US Latin Airplay, Latin Pop, and Latin Rhythm charts.

It is clear that in just a few years Sebastián Yatra has reached international fame, becoming part of the constellation of Latin music stars, breaking records and winning the hearts of fans worldwide—from his breakout single “Traicionera,” through albums like Mantra (2018) and Fantasía, both of which debuted at #1 on Billboard Latin Pop charts in the US.

His repertoire includes widely loved hits across genres: ballads (“No hay nadie más,” “Devuélveme el corazón,” “Cómo mirarte,” “Un año”), pop and vallenato (“Cristina,” “Robarte un beso,” “Bonita”), English tracks (“My Only One,” “Elita”), and urban hits (“Por Perro,” “Sutra,” “Ya no tiene novio,” “Runaway”).

Yatra has collaborated with major global artists including OneRepublic, Jonas Brothers, Michael Bublé, Gary Barlow, Daddy Yankee, Nicky Jam, Rauw Alejandro, Luis Fonsi, Ricky Martin, David Bisbal, and many more, and has performed sold-out shows across Latin America and beyond, reaching over 500,000 spectators on a world tour spanning 17 countries.

He has also continued expanding his artistry, working on new musical approaches and collaborations, such as the song “Adiós,” composed with Spanish singer Pablo López.

With millions of followers on social media and a strong connection with fans worldwide, Sebastián Yatra remains one of the most influential Latin artists globally, combining massive streaming success with broad public admiration across all ages and audiences.