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“THE VOICE KIDS” RETURNS NEXT MONDAY, FEBRUARY 19
“THE VOICE KIDS” RETURNS NEXT MONDAY, FEBRUARY 19

17.02.2018

“THE VOICE KIDS” RETURNS NEXT MONDAY, FEBRUARY 19

The show featuring the purest art, excitement, and spontaneity on television is back, with a hundred young and talented artists between the ages of 7 and 15 selected after a massive casting process from among more than 10,000 candidates.The Spanish version of the hit international format "The Voice Kids" that has already aired in more than 50 countries, is back with its latest edition of 2017’s most-watched entertainment program on commercial television. The show will feature a new team of coaches, with  Melendi debuting alongside veteran coaches Rosario Flores and Antonio Orozco, and, as a world first for format: a “Super Power” is to be gratned to David Bisbal, who is back on the format as the “Super Coach.”

With Jesús Vázquez at the helm, in collaboration with co-host Tania Llasera, the contest produced by Boomerang TV and Talpa for Telecinco is back and ready to continue amazing audiences with the “Blind Auditions,” the first and most emblematic stage of the format, generating high expectations with the fast-paced “Battles,” and brimming with excitement during its “Final Stage,” which, for the first time, will include a “Semi Final” before the decisive evening. The winner will receive a music scholarship and, if the young artist so desires, the chance to record a record an album with Universal Music.

Over 10,000 Aspirants

“The Voice Kids” is about to start after culminating a massive selection process in which nearly 10,000 young aspirants expressed an interest in taking part in the fourth edition of the show. Out of all these aspirants, some 900 candidates took part in the live auditions and the subsequent trials with the piano in which the one hundred participants between the ages of 7 and 15 who will participate in the “Blind Auditions” were selected.

Super Power, A World First

David Bisbal’s return to “The Voice Kids 4” comes with a pioneering world first for the format. The artist has participated as a coach in the three previous editions of “The Voice Kids” and in the first two editions of “The Voice,” and, in this edition, he will step in as the decisive Super Coach during the “Final Round,” the decisive moment in the second show’s stage, “The Battles.” The Super Coach will have to choose which constestants will vie for the victory in the Final Stage. The great novelty of Bisbal’s participation is the “Super Power” he’ll wield as “Super Coach.”

The Blind Auditions

After the massive selection process, one hundred young aspirants will be featured in the format’s most emblematic stage: the Blind Auditions. During this stage, each aspirant gets up on stage hoping to captivate coaches Melendi, Rosario Flores and Antonio Orozco by relying on the quality and/or personality of their voices alone, since the coaches cannot have any sort of visual contact with the candidates until the moment they decide to select them or until the performance is finished.   Should more than one coache decide to press the classic red button, it will be up to the candidate to choose which team to join. If, on the other hand, none of the coaches swivels around in their chair, the aspirant will not be able to continue in the contest.

At the end of this final stage, the coaches will have formed their teams of artists, each consisting of 24 singers, so that 72 contestants in all will move on to the second stage.

The Battles and the Final Round

After forming their teams, Melendi, Rosario Flores and Antonio Orozco will do their best to help their young artists develop and evolve, as the contestants protagonize exciting musical duels with groups of three singers per round performing the same song on stage. And so, throughout this stage, each team will propose eight musical trios. The coaches will have to assess each trios performances and decide which of the contestants should continue in the contest. To this end, the coaches will have advice and support from three top-level consultants: Vanesa Martín will be collaborating with Melendi; Rosana will offer Rosario Flores advice and Pablo López give Antonio Orozco his opinion.

Nevertheless, the eight artists chosen for each team after the Battles, are not guaranteed a spot in the Final Stage. First they’ll have to get back on stage and participate in the Final Round, the decisive moment of the second stage, which, as the great novelty in this edition, will feature David Bisbal as the Super Coach, a figure who will weild a Super Power.

Final Stage: Two Installments to Choose the Winner

For the first time in the history of the Spanish version of the children’s format, the final stage of the contest will be made up of two installments, a semi-final and a grand finale, featuring those participants who manage to make it past the fast-paced Battles and the exciting Final Round. During the decisive evening, the in-studio audience will be vote to choose the winner, who will be rewarded with a music scholarship and the chance, if the young artist so desires, to record an album with Universal Music.

2017’s Most Watched Entertainment Show on Commercial Television

The third edition of “The Voice Kids” followed in the wake of the first two editions, leading in its time slot by a wide margin with an average 3,128,000 viewers and a 22.9% share, and positioning itself as the most watched entertainment show on commercial television in 2017.

With these figures, the contest beat Antena 3 during its time slot by over 5 points (17.6%), managing to become the leader with a more than 20% share among all age groups, and doing especially well among children and young audiences, with a 28.9% share of the audience among viewers 4 to 12 and a 26.9% share among the 13 to 24 demographic.

Furthermore, the show also led in 12 of the 14 regional markets, generating an especially strong interest in Andalusia (30%), Asturias (28.2%), the Canary Islands (25.6%), Valencia (25.1%), Castilla-La Mancha (23.4%) and Murcia (23.2%).

Lastly, the show marked a record in this last edition during the grand finale, when Rocío Aguilar, from Antonio Orozco’s team, was proclaimed the winner before an average 3,728,000 viewers and a 27.9% share of the audience.

International Hit, Present in Over 50 Countries

"La Voz Kids" is the Spanish version of "The Voice Kids", a hit international format present in over 50 countries on all five continents, including almost all of the most important territories as far as the international television market in concerned. Holland, the format’s country of origin, has already produced six seasons on the RTL4 network. It is followed by Germany (Sat.1) with six editions; Thailand (Channel 3), Vietnam (VTV3), Russia (1TV) and France (TF1), with five editions each; the Ukraine (1+1), the Spanish-speaking U.S. (Telemundo), Denmark (TV2), the Philipines (ABS-CBN) and Colombia (Caracol / LA VOZ TEENS), with four editions. Brazil (TV Globo), India (&TV), Indonesia (Global TV), Canada (TVA), Mexico (Las Estrellas) and the UK (ITV) have also aired several versions of the format.

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