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The Most Competitive Edition of “The Voice” Features Significant Changes in the Dynamics
The Most Competitive Edition of “The Voice” Features Significant Changes in the Dynamics

30.01.2020

The Most Competitive Edition of “The Voice” Features Significant Changes in the Dynamics

“The Voice” became the most-watched talent show last year after closing with an average 2.7 million viewers.

The main novelty is that the coaches now risk making it to the finals on “The Voice” without a single participant on their team.

“The Voice” Will Be Back Soon on Antena 3. The talent show produced by Atresmedia TV in collaboration with Boomerang TV is still looking for the best voices in the country, and, in this new season, a new batch of contestants will get up on stage to try their luck before the coaches and prove their potential.

“The Voice” became the most successful talent show of the season and the most-watched in 2019. After managing to become the most-watched premiere of the past three years, wich nearly 4 million viewers, now audiences have made “The Voice” the most-watched program in its time slot. During the 23 gala events aired to date, the talent has drawn an 18.7% share of the audience and an average 2,719,000 viewers, making it the most-watched edition of “The Voice” in the past three years.

In this second season of “The Voice” on Antena 3, which will also be available through ATRESplayer PREMIUM and Antena 3 Internacional, the show will feature Pablo López, Antonio Orozco, Alejandro Sanz, and Laura Pausini as the coaches. These four nationally and internationally renowned artists will join the show's team on Antena 3 to try to find the best voices.

Moreover, the coaches won't be alone during the Battle stage; they'll have help from some excellent world-class artists in the world of music. Sebastián Yatra will assist Pablo López, Carlos Rivera will help Laura Pausini, Mala Rodríguez will be Antonio Orozco’s right-hand woman, and Tini will sit on the sofa beside Alejandro Sanz.

The News: Viewers Will Play a More Decisive Role than Ever

This season, the program has made some changes to the dynamics, and viewers will play a key role, gaining prominence throughout the various stages of the competition. The audience could leave Antonio, Laura, Alejandro, or Pablo with no one from their team to represent them during the Grand Finale.

The coaches will have to make every effort to get the best voices on their teams to bring out the best in them and manage to win “The Voice.” When the audience starts to vote, they’ll vote for individual contestants and not for a whole team, which means that the coaches could lose more than one participant.

The international format is continually evolving and has gradually incorporated new features that have made it more exciting and competitive.  In addition to "blocking" the other coaches during the Blind Auditions to stop them from pushing the button and being able to retrieve rejected candidates by "stealing them," this year, the audience will weigh in heavily on the final result, as we've already seen in the American version of the show.

Moreover, this year, the stage known as the “Comeback Stage” in the show’s international version will be appear as “El Regreso” on “The Voice” on Antena 3.   This stage is a simultaneous multimedia competition in which a fifth coach will build his or her team to give some voices a second chance. Show Mechanics

The Blind Auditions

During this stage, the coaches will have an opportunity to listen to the contestants chosen in an exhaustive casting held in various cities around Spain. Each coach will select 15 candidates to join their team and move on to the Battles with the best voices.

In the Blind Auditions, the coaches will be able to Block each other to stop other coaches from pushing the button. The Curtain is back, the huge curtain covering the stage during some candidates’ performances will once again give viewers the chance to get a sense of what the coaches feel when they cannot see contestants until it’s clear which team they will join.

The Battles

Once the teams are formed, in the second stage of the contest, the coaches will train and mentor their team members. During the Battles, Mala Rodríguez, Carlos Rivera, Tini Stoessel, Sebastián Yatra will come in to assist Antonio, Laura, Alejandro, Pablo respectively.

The famous red button won’t disappear during this stage because the coaches will be able to press it to “steal” performers who have been eliminated for their teams.

The Knockouts: Each team will finish the Knockouts with three talents, plus another two that each coach will have a chance to steal. In all, five talents from each team will move on to the dreaded Playoffs, but only one will have the chance to jump directly to the first Live Performance if their coach chooses them. During the Playoffs: The lead-up to the Live Performance Shows will begin with four talents from each team, but only two will make it to the next stage.

Live Performance Shows

Antonio Orozco, Laura Pausini, Alejandro Sanz, and Pablo López will make it to the last stage with three talents, each determined to confront their rivals to reach the Grand Finale.

Most-Watched Talent Show of 2019

“The Voice” became the most successful talent show of the season and the most-watched in 2019.  After managing to become the most-watched premiere of the past three years, wich nearly 4 million viewers, now audiences have made “The Voice” the most-watched program in its time slot. During the 23 gala events aired to date, the talent has drawn an 18.7% share of the audience and an average 2,719,000 viewers, making it the most-watched edition of “The Voice” in the past three years.

As far as its demographic appeal, the show led among all viewers under age 64. The talent show continued to attain excellent ratings among young audiences, the target audience for advertisers, with an average 23% audience share, putting it +3.5 points ahead of its main competitor.

It also attained a whopping 22.1% audience share among viewers between the ages of 25 and 34, which is 1.9 points more than its competitor. The format also led among all other demographic targets, with a 20.3% share among viewers 35 to 44 años, and a 20.7% share among viewers 45 to 54.

“The Voice” consolidates its leadership, especially among its commercial target. The show managed to draw an average 21.3% audience share, outperforming the closest competitor in its time slot by +4 points.

Extensive Coverage on Multimedia and Social Network

In its next edition, the website for“The Voice” will once again feature highlights from the galas as well as lots of extra material so fans of the show can get to know the talents participating in it and discover additional material from the coaches and their assistant coaches.

Through interviews, challenges, and all sorts of videos, the official “The Voice” site share updates of the show’s progress with its users through testimonies from the show’s protagonists, who will visit the show’s new digital set.

Plus, this year, “The Voice” will feature some new developments on social networks (@lavozantena3) with exclusive content featuring the most epic and most amusing moments on the show. And fans will have a chance to get an inside look at the talent show with live videos, digital events, games, and a lot more to help viewers enjoy the hit format to the fullest.


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