“AN UNFORGETABLE NEW YEAR’S EVE” PRODUCED BY BTV MEDIA FOR PLAYZ, WINS A MENTION OF HONOR AT THE PRESTIGIOUS WEBBY AWARDS
This is the most important ward in the digital world.
The series, produced for Boomerang TV’s digital division, BTV MEDIA, and conceived exclusively for Instagram, has managed to attract 3.5 million views.
The series stars Álvaro Mel, Guillermo Campra, Carla Campra, Ana Mena, and Diego Martínez.
"An Unforgetable New Year’s Eve," the Playz produced exclusively for Instagram by Boomerang TV’s digital division, BTV Media, has been awarded an honorable mention at the Webby Awards in the Best Use of Stories category, where it competed against such finalist as the New York Public Library, “Toy Story,” Macy’s, National Geographic, and Bacardi. These awards are organized by the International Academy of Digital Arts and Sciences and they are the most distinguished honor in the digital world.
The series is an innovative format dedicated to fiction and new digital narratives. Conceived exclusively for Instagram, it has reached three and a half million views. All the secrets of the story have been unveiled in “An Unforgetable New Year’s Eve: The Documentary,” a piece that complements and explains the transmedia format.
The fiction stars five well-known influencers that appear regularly on RTVE: Diego Domínguez ("Wake Up"), Álvaro Mel ("A Different View"), Guillermo Campra ("Red Eagle," "Bajo la red," "Boca Norte," "Neverfilms"), and Carla Campra (“A Different View”), in addition to Ana Mena.
What at first appears to be an escape room format in which the five protagonists are dropped off at a house in the country where they have to solve a series of puzzles and riddles, becomes a psychological thriller after the New Year’s Eve party. And all this is recounted through the Instagram stories recorded on the cell phones that Playz had supposedly given the actors upon arrival at the house.
An Innovative Format Exclusively for Instagram
Between 10:00 a.m. on December 31st and 7:15 on January 1, 2019 the nearly seventy minutes of video published on Playz’s Instagram Stories kept thousands of users hooked.
Before that, throughout the month of December, the five participants received an invitation to this curious New Year’s celebration. Through videos on IGTV, we saw them receive these invitations, choose their outfits and decide the menu for New Year’s Eve dinner. Moreover, the participants published their wishes for the new year, shared highlights from 2018, and took stock of everything that had happened over the year.
Where and When to See “An Unforgettable New Year’s Eve”
See highlights from the stories on the PlayzInstagram feed. And you can also enjoy 25 additional videos on the Playz IGTV to learn more about the protagonists. Lastly, "An Unforgettable New Year’s Eve: The Documentary" is also available on playz.es and on its YouTube channel. The documentary concludes the series and chronicles the creative process of one of the most innovative fiction formats of recent times.